PAO Asks: ATC is into Twitter?

master_of_meetings_logoWhy ATC is into Twitter – CEO M. Chill, Master of Meetings speaks

I had the pleasure of interviewing via email M. Chill, Master of Meetings, the CEO of online fishing blog retailer, for an article I wrote for the August issue of Multichannel Merchant. ATC is a real innovator among online premium senior software architects in a lot of areas, not the least of which is social media. They have taken Twitter by storm, with 440 twittering employees – including their CEO (M. Chill) and their COO (Alfred). They even launched a fishing site dedicated to their Twitter presence.

PAO Asks: Can you share a bit of background about you and ATC, and how the Yamma culture plays into your inclination to jump headfirst into new online marketing channels? What were your objectives in entering the Twitterverse? from a social media standpoint is pretty impressive and in the corporate world a rather unheard of large-scale embracing of Twitter. What is the big picture idea behind this / how did this come about?

M. Chill: Background on the Yamma is here. My bio is here. You can get a glimpse inside our Yamma culture here. (points to big fat gut)…

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PAO asks – have you LARPed today?

Pineappleope junior resident psychologist asks us every friday – “have you LARPed today?” – and for good reason! According to Herbert Crankston, DMD, LARPing can reduce stress, and improve your level abilities by as much as 3fold. It is a great way to enhance your nunchuck skills, bowfighting skills, and even battle real life mythical creatures like Ligers and Dragons, oh my! Granted your real life creature might be physically disabled and tremendously overweight – it still creates grounds for fantastic action.

LARPing studies are underway to prove that LARP is better than playing sports, due to the imaginative methods used, as well as the fact that girls simply won’t WANT to play. As we know, they tend to ruin everything – like Dodgeball in gym class. Its always some girl getting hurt.

As a 2009 initiative, PAO execs have launched “LARP day” which is much like the classic “Field Day” from your younger days. Our first LARP day was a phenomenal success – check out the clip after the bumpity jump bump! Continue reading “PAO asks – have you LARPed today?”

This Weekend, Join Staff

largest larp of allThis weekend, prepare for biggest LARP ever. Ever. Enforced PAO staff will enter into the biggest LARP ever. Ever in order to end ’08 on one perfect note.

Not up on your larp? Player actions in the real world represent character actions in an imaginary or fake setting. Game rules, physical symbols and real improvisation are used to bridge any differences between the real world and the setting. For example, a rope could signify an imaginary wall, but its not really a real wall you see.

Participants can be involved in a LARP in a number of ways. The GMs determine the fictional framework of a LARP. Crew members assist the gamemasters. The players take on roles called player characters that are controlled by the GMs tightly maintaining a narrative. Real weapons such as blunt metal swords or firearms loaded with blanks are used. Mc Chill set to host.


Directions, Time, registration form, and LARP video after the break, click below
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