PAO Asks: ATC is into Twitter?

master_of_meetings_logoWhy ATC is into Twitter – CEO M. Chill, Master of Meetings speaks

I had the pleasure of interviewing via email M. Chill, Master of Meetings, the CEO of online fishing blog retailer ATC.com, for an article I wrote for the August issue of Multichannel Merchant. ATC is a real innovator among online premium senior software architects in a lot of areas, not the least of which is social media. They have taken Twitter by storm, with 440 twittering employees – including their CEO (M. Chill) and their COO (Alfred). They even launched a fishing site dedicated to their Twitter presence.

PAO Asks: Can you share a bit of background about you and ATC, and how the Yamma culture plays into your inclination to jump headfirst into new online marketing channels? What were your objectives in entering the Twitterverse? twitter.ATC.com from a social media standpoint is pretty impressive and in the corporate world a rather unheard of large-scale embracing of Twitter. What is the big picture idea behind this / how did this come about?

M. Chill: Background on the Yamma is here. My bio is here. You can get a glimpse inside our Yamma culture here. (points to big fat gut)…

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MC CHILL, Slow down on the GS

We all know mc Chill skis fast, Hes fast skier. Whether its the bunny hill, the park, or the GS, MC Chill is a fast skier. He does the GS fast, fast is the only way he does it, or anything. Mc Chill, this could be you


mc chill,Take it down a notch