Why ATC is into Twitter – CEO M. Chill, Master of Meetings speaks
I had the pleasure of interviewing via email M. Chill, Master of Meetings, the CEO of online fishing blog retailer ATC.com, for an article I wrote for the August issue of Multichannel Merchant. ATC is a real innovator among online premium senior software architects in a lot of areas, not the least of which is social media. They have taken Twitter by storm, with 440 twittering employees – including their CEO (M. Chill) and their COO (Alfred). They even launched a fishing site dedicated to their Twitter presence.
PAO Asks: Can you share a bit of background about you and ATC, and how the Yamma culture plays into your inclination to jump headfirst into new online marketing channels? What were your objectives in entering the Twitterverse? twitter.ATC.com from a social media standpoint is pretty impressive and in the corporate world a rather unheard of large-scale embracing of Twitter. What is the big picture idea behind this / how did this come about?
M. Chill: Background on the Yamma is here. My bio is here. You can get a glimpse inside our Yamma culture here. (points to big fat gut)…
According to Surgeon General and Pineappleope.com Twitter sucks. Taking 3rd prize in 2008, Twitter is the 3rd most worst site on the net.
Not Familiar? “a community of friends suckbags and strangers from around the world sending updates about moments in their lives” –Twitter. 24 hours a day, you have a text box, and the idea is that you give a running commentary of every moment of your life. All lame messages you send automatically appear on all your lame “friends’” pages, and all their lame messages appear on your lame page.
Here at PAO, we think that internet grammar and protocols are vital to the survivability of all things chill. That’s why we have meetings. We discuss things and practice internet practices, for reeeel. Its a terrific time, and Mandalbaum loves it! Check it out “after the jump” – as they say. Continue reading “How to Comment! In real life! Board meeting!”
GOLDFISH – No point in beating around the bush. Goldfish are a non-fish fish food. “The snack that smiles back.”
You are “beating around the bush” when you talk about things indirectly, not stating exactly what you mean. Example: “Why don’t you just come out and say what you want to say? Stop beating around the bush.” When you ask questions or hint at things without being clear about what you mean, you are beating around the bush. Example: “If you want to ask me, just ask; don’t beat around the bush.” Example: “We haven’t talked about it directly; we’ve been beating around the bush.”
You know PAO is smart, right? But did you know.. we are smarter than YOU? We are in fact, brain surgeons as hobbiests. Like, we know brains so well, we don’t get paid for it – its what we do for fun around here. Crazy huh? Well that’s how PAO brings you all the cutting edge shit around here.
So this week, we used our new BRAIN SCAN machine. From a distance, we monitored the famous MC CHILL, and shockingly, this is what the scanner showed us. This is what goes on in that dude’s head.. all day. All night. All through meals. All through his factose intolerant verbal diarrheal assaults on coworkers.