Loaded with around 4,800 calories, twice the daily recommended limit for men, the Fifth Third Burger has five beef patties, five slices of cheese, sour cream, a cup of chilli salsa and corn chips. The burger, named after the West Michigan Whitecaps’s ball park and the meal’s five beef patties, which each weigh one third of a pound (136 grams), also contains a whopping 300 grams of fat, 744 milligrams of cholesterol and more than 10,000 milligrams of salt.
Well.. WOULD YOU?
Its a glorious Tuesday here at PAO as we launch yet another ground breaking internet phenomenon! Its the new, improved, and unsurpassed PAO ASKS! In this series, we’ll pose a question, usually with a photo or top notch video.. and YOU, viewer, simply comment and add a response. Its fun, easy, and you can do it in the privacy of your own home. And with that said..
PAO Asks: Would you do it?
Why ATC is into Twitter – CEO M. Chill, Master of Meetings speaks
I had the pleasure of interviewing via email M. Chill, Master of Meetings, the CEO of online fishing blog retailer ATC.com, for an article I wrote for the August issue of Multichannel Merchant. ATC is a real innovator among online premium senior software architects in a lot of areas, not the least of which is social media. They have taken Twitter by storm, with 440 twittering employees – including their CEO (M. Chill) and their COO (Alfred). They even launched a fishing site dedicated to their Twitter presence.
PAO Asks: Can you share a bit of background about you and ATC, and how the Yamma culture plays into your inclination to jump headfirst into new online marketing channels? What were your objectives in entering the Twitterverse? twitter.ATC.com from a social media standpoint is pretty impressive and in the corporate world a rather unheard of large-scale embracing of Twitter. What is the big picture idea behind this / how did this come about?
M. Chill: Background on the Yamma is here. My bio is here. You can get a glimpse inside our Yamma culture here. (points to big fat gut)…
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