Why ATC is into Twitter – CEO M. Chill, Master of Meetings speaks
I had the pleasure of interviewing via email M. Chill, Master of Meetings, the CEO of online fishing blog retailer ATC.com, for an article I wrote for the August issue of Multichannel Merchant. ATC is a real innovator among online premium senior software architects in a lot of areas, not the least of which is social media. They have taken Twitter by storm, with 440 twittering employees – including their CEO (M. Chill) and their COO (Alfred). They even launched a fishing site dedicated to their Twitter presence.
PAO Asks: Can you share a bit of background about you and ATC, and how the Yamma culture plays into your inclination to jump headfirst into new online marketing channels? What were your objectives in entering the Twitterverse? twitter.ATC.com from a social media standpoint is pretty impressive and in the corporate world a rather unheard of large-scale embracing of Twitter. What is the big picture idea behind this / how did this come about?
M. Chill: Background on the Yamma is here. My bio is here. You can get a glimpse inside our Yamma culture here. (points to big fat gut)…
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In preparation for the snowstorm on the east coast, all Pineappleope.com offices are taking it real easy today. The following will help you survive the storm
Did you know? Snowstorms are storms where large amounts of snow fall. Winter storm is an event in which the dominant varieties of precipitation are forms that only occur at cold temperatures, such as snow or sleet, or a rainstorm where ground temperatures are cold enough to allow ice to form. Wintry showers are golden showers but in cold water.
Do you know what snow is? Snow is a type of precipitation in the form of crystalline water ice, consisting of a multitude of snowflakes that fall from clouds. The process of precipitation is called snowfall.
Loose Granular. This surface results after powder or packed powder thaws, then refreezes and re-crystallizes, or from an accumulation of sleet. This is also created by machine grooming of frozen or icy snow. Mc Chill loves this condition when taboganing with the whole family.
According to Surgeon General and Pineappleope.com Twitter sucks. Taking 3rd prize in 2008, Twitter is the 3rd most worst site on the net.
Not Familiar? “a community of friends suckbags and strangers from around the world sending updates about moments in their lives” -Twitter. 24 hours a day, you have a text box, and the idea is that you give a running commentary of every moment of your life. All lame messages you send automatically appear on all your lame “friends’” pages, and all their lame messages appear on your lame page.
Yammer, the cousin or brother of twitter, also sucks. Yammer is twitter, but for the employed.
QA: WHERES DART?!!?!?!!?!?!??!!?!
QA: I DONT SEE DART!!!!!
QA: I SEARCHED DART!!!!!
QA: I STILL DONT SEE DART!!!!!
QA: IT SAYS DART!!!
QA: SHOW ME DART!!!!
QA: IT ASKS FOR DART!!!!!!
QA: SEE? IT SAYS DART!!!!
QA: BUT WHERE IS DART?!?!?!?
FU, WHERES SARAHHH!!!!!???!?!?!? WHERE DOES SARAH SIT?!?!?!?!?!
iPhone users celebrate. Introducing the Pineappleope.com Developed iJack. Details are vague, but it will be sporting Bluetooth 199.323 90mb/px/per/in capabilities, BUILT IN. No more messy antennas. It also will come in fancy red and white. The iJack Executive Edition (iJEE) comes in chrome.
In case you were unaware: The iJack allows you to use normal Fcking headphones on your version one iPhone